AIGA Houston and Sappi Fine Paper present:
Joe Duffy, "Designing your Brand Apart"

Location
Historical Heights Fire Station
107 West 12th and Yale, Houston
view map

Attendees will receive a limited edition "Brand Apart" poster

Date
Wednesday, February 22, 2006

Time
Happy hour social: 6-7pm
Speaker presentation: 7-8:30pm

What does it take to stand apart in today’s highly competitive and cluttered marketing and media environment? How do brands build relationships with a consumer who has more control than ever before and the technology to avoid traditional marketing all together? How do the rare few powerful brands build their brands in a way that is memorable, timeless and breath taking? Learn the inside stories from brands such as Nike, Harley Davidson, MINI, Citibank, The Bahamas, Starbucks, Tazo Tea, Paul Smith and more.

For the past three years, Joe Duffy has been studying the best of the very best in branding case histories. He has interviewed the clients, agencies and design firms responsible for these highly effective brands. He’ll share insights collected from the process of writing his new book Brand Apart. He’ll highlight the lessons to be learned from the most effective branding programs and the importance of highly collaborative and respectful relationships that are at the root of all of these success stories.

You will be able to purchase Brand Apart and Joe Duffy will sign books after the presentation.

Admission:
AIGA Members: $10
Non-Members: $20
AIGA Student Members: $5
Student Non-members: $10

For additional event information
contact Purvi Baron at events@houston.aiga.org or Robin Tooms at president@houston.aiga.org


JOE DUFFY is founder and Chairman of Duffy & Partners in Minneapolis, an internationally renowned branding and design firm which celebrated its twentieth anniversary last year. In 2004, he was awarded the AIGA Legacy Medal recognizing a lifetime of achievements in the field of visual communications.

Special thanks to our sponsors
Sappi Fine Paper

Wetmore & Company.
The official large press printer for AIGA Houston, 2006

Que Imaging