Design Champions - Luncheon Keynote
Tuesday, February 14, 2012 — February 14, 2012
11:30 - 1:30
Hyatt Regency Houston
1200 Louisiana Street
Houston, TX 77072
1200 Louisiana Street
Houston, TX 77072
"Design Champions"
AMA Houston MarketingEDGE Luncheon Keynote Speaker - David Miller, is Partner, and Director of Strategy at Stoke – a Seattle based brand management and design consultancy.
We are now entering The Next Economy, an era that presents both profound challenges and extraordinary opportunities to every organization. While the challenge to develop of clear market position has never been more significant, the value of doing so has never been greater. In this summary of his work in Experience Design, Stoke partner and strategist David Miller will address the underlying forces shaping market strategy in the coming years, including Big "D" Design:
As consumers reach the saturation point of choices, a barrage of messages, and become totally stressed for time – "Design" has become a strategic differentiator, helping consumers make better, faster decisions.
By re-framing the meaning of "Design" (with a Big "D"), participants will understand how the discipline has moved from primary, aesthetic considerations, to an organizing principle around which organizations can deliver remarkably valuable experiences to customers.
This presentation will include practical case studies from healthcare, energy, consumer products and professional services – with assessment techniques that participants can apply to their work immediately.
As consumers reach the saturation point of choices, a barrage of messages, and become totally stressed for time – "Design" has become a strategic differentiator, helping consumers make better, faster decisions.
By re-framing the meaning of "Design" (with a Big "D"), participants will understand how the discipline has moved from primary, aesthetic considerations, to an organizing principle around which organizations can deliver remarkably valuable experiences to customers.
This presentation will include practical case studies from healthcare, energy, consumer products and professional services – with assessment techniques that participants can apply to their work immediately.
AIGA Houston can register for this luncheon with special partner pricing at this registration page.
Miller has a diverse background in strategic marketing and concept development for clients in healthcare, energy, financial and professional service, manufacturing, technology and consumer products. Through research and strategic planning, David guides clients to the organizational change and market positioning that creates winning brands. He has helped build global positioning strategies for clients of all sizes including Starbucks, GE Healthcare, Colliers International, LG electronics, and Susan G. Komen for the Cure.
He's been recognized by Advertising Age magazine with the "Newspaper Marketer of the Year" award. He's been honored as one of Graphic Design USA's "50 People to Watch." The Puget Sound Business Journal recognized him as one of Washington's "40-under-40," among the emerging business leaders in the Pacific Northwest. A noted public speaker and guest lecturer, he has presented at Harvard Medical Center and published in Brandweek, HOW Magazine, Communication Arts and Marketing.
David began his career as a copywriter for Brandt Advertising before moving to broadcast media at Surrey Broadcasting. His interest in consumer marketing and media led him to Radio Hauraki in Auckland, New Zealand where he worked as a marketing consultant with the PRISM Group while also playing rugby for Otahuhu Rugby Club. He has worked with London-based Fitch, and founded Stoke five years ago with his business partner, Erin Quick.
An avid surfer and recovering ski bum, he and his wife are also busy with three young kids. David served as President of Marketing Communication Executives International (MCEI), served on the boards of The Fred Hutchison Cancer Research Center-Business Alliance and The Friends of Seattle Children's Hospital, and served as board chair to the American Marketing Association in Seattle.
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